Salon Marketing
Empty chairs cost more than any ad, so marketing is a survival skill for salons. This hub covers what is working for UK beauty businesses — Instagram and TikTok, local SEO, referrals, reviews, seasonal campaigns and retention. We keep the advice practical and low-budget, aimed at owners and managers who market between clients rather than from a marketing department. If you want to fill the diary, raise your average spend and build a loyal local audience, start with our salon marketing coverage.
69 articles
Beauty Pros' Social Media: Beyond Client Photos
Beauty businesses risk obscurity by relying solely on client photos for social media, failing to build deeper connections.
AI Content Tools Need Your Brand's Personal Touch
AI tools require specific brand training to avoid generic content, with a personal website remaining the core digital asset.
Salon Review Tactics: When to Ask for Feedback
Salons miss out on valuable reviews by not asking at the right time. Timing and a frictionless process are key to boosting online feedback.
ODDITY Tech's Q1 Revenue Drops 26% Amid Ad Partner Issues
ODDITY Tech's Q1 2026 revenue fell 26% due to advertising partner disruptions increasing customer acquisition costs.
Expert Marketing Insights for Salons from HJ's Business Boardroom
HJ's Business Boardroom on June 3rd, 2026, revealed marketing as a profit driver, emphasising client experience and storytelling over discounts.
Leeds Summit Tackles Salon Profitability and AI
Leeds Regional Growth Summit on June 8, 2026, features experts discussing salon profitability, team retention, marketing, and AI integration.
Nail Brand Katie Barnes Hits Top Ranks on TikTok Shop UK
Nail tool brand Katie Barnes Tool Range has been named #1 Nail Brand on TikTok Shop UK, also taking top spots for GMV and Units Sold.
Hairdressers Journal Strengthens Editorial Team
Hairdressers Journal International announces editorial team expansion with new hires and promotions to boost content across all platforms.
Leeds Growth Summit Tackles AI, Profitability for Salons
Leeds Regional Growth Summit on June 8, 2026, offers salon owners education on AI, profitability, and marketing, featuring expert-led sessions.
Salon Owners on Social Media: Essential Tool or Time Drain?
Three UK salon owners discuss social media's impact, highlighting its power for marketing and client connection, but also its demanding nature.
Insider One buys Bluecore to boost AI customer engagement
Insider One acquires Bluecore, integrating AI-driven customer engagement tools and data from over 400 retail brands.
Birmingham Growth Summit Offers Salon Business Boost
The Birmingham Regional Growth Summit on 11 May offers salon professionals practical advice on profitability, team management, and AI.
Jewellery Nails Trend Hits Social Media with 3D Embellishments
Jewellery nails, featuring 3D embellishments and chrome accents, are the latest maximalist manicure trend dominating social media feeds.
Salon Operators Need Systems Beyond Social Media
Salon operators often rely on social media and personal contact, missing opportunities due to a lack of structured systems.
L'Oréal Bolsters Digital Engagement with Adeia Tech Deal
L'Oréal partners with Adeia for a multi-year deal to boost its digital consumer engagement and interactive online experiences.
Coty Integrates AI for Content Across CoverGirl, Rimmel
Coty will use Pencil's AI platform for content creation across CoverGirl, Rimmel, Sally Hansen, and Max Factor, starting July.
Salon Software Add-Ons: ROI Beyond Core Features
DaySmart Salon suggests six add-ons like text marketing and website builders can enhance salon profitability and client retention.
Salon Social Media: Client Benefit, Not Just Pretty Pictures
Beauty pros' social media often misses the mark by focusing on work, not client benefits. Experts advise clear calls to action and showing personality.
BarberEVO Issue 49 Highlights Brand Legacy and Modern Practices
BarberEVO Issue 49 features iconic brand Rolda, discusses traditional vs modern barbering, and explores sustainability efforts.
Glasgow Summit Tackles Salon Profitability and Team Loyalty
Glasgow Summit on 27 April addressed salon profitability, team loyalty, pricing, and social media with insights from industry leaders.
Salon Business Winners' Day Focuses on Practical Takeaways
Salon Business's Winners' Day offers practical skills for salon owners on content creation and brand building. The event takes place tomorrow.
Runners' Foot Woes: What Nail Pros Need to Know
Nail professionals can help runners with common foot problems like ingrown nails and blisters. Learn which issues require specialist referral.
Beauty Brands Face Scrutiny on Claims, Marketing, and Finances
Beauty brands face increased scrutiny on marketing claims and brand partnerships, alongside mixed financial results and significant corporate restructuring.
Bridal Nail Experts Reveal Client Booking & Consultation Tactics
Bridal nail specialists share strategies for consultations, social media promotion, and client experience to secure wedding bookings.
ASA faults La Roche-Posay on claim substantiation clarity
The ASA has ruled that La Roche-Posay failed to make verification of its 'No.1 dermatologist recommended' claim clear and accessible to consumers.
Earth Day Nail Art Challenge Showcases Technician Creativity
Scratch magazine's April 22, 2026, Earth Day challenge showcased 19 planet-themed nail art designs from technicians.
Sephora Agrees Age-Appropriate Marketing Safeguards for Anti-Ageing Products
Sephora will implement new safeguards on anti-ageing skincare marketing after a regulatory investigation led by Connecticut Attorney General William Tong.
Glasgow Summit 2026 Focuses on Salon Profit and Team Loyalty
Glasgow Regional Growth Summit 2026 on April 27 features expert talks on salon profitability, marketing, and team retention.
Leopard Print Nails Gain Spring Traction with Bold Colours
Bold, bright, and funky leopard print nail designs are dominating social media this spring, indicating a trend towards adventurous client choices.
Salon Owners Urged to Overcome Social Media Fears
Salon owners are encouraged to overcome social media fears to showcase their work and build a client base effectively.
Nail Artist's 3D Designs Build 105K Instagram Following
Brydie Leishman's 3D nail art has garnered over 105K Instagram followers, showcasing a unique path to online success.
Glasgow Summit Panel to Tackle Salon Social Media Effectiveness
Jane Hayter joins a panel at the Glasgow Regional Growth Summit 2026 to discuss effective social media strategies for salons.
Colorists Warn: Social Media Distorts Expectations for Hair Dye
Master colorist Daniel Keane explains why social media's AI-generated hair colour images mislead clients about service complexity.
Salon Spring Clean Offers Chance for Sustainability Audit
Spring cleaning your salon is an ideal time to declutter and integrate more sustainable practices, from inventory audits to choosing eco-friendly supplies.
Italian Watchdog Questions Sephora, Benefit Over Child Marketing
Italian regulators are investigating Sephora, Benefit Cosmetics, and LVMH for potentially marketing adult beauty products to children, some under 10.
Investment and AI Drive Beauty Sector Shifts in March 2026
March 2026 highlighted beauty sector shifts with SEMCAP's investment strategy launch and AI-driven retail expansion by Sephora.
Salon Owners: Sources for Continued Industry Inspiration
Salon owners can maintain industry passion and inspiration through online communities, podcasts, magazines, education, events, and social media.
9 Steps to Launching Your Independent Hair Styling Business
Nine essential steps guide aspiring independent hairstylists, from defining a niche and handling legalities to marketing and continuous learning.
Sally Beauty Embraces TikTok Shop for Social Commerce Growth
Sally Beauty launched on TikTok Shop on March 10, adding over 1,000 products to its social commerce presence.
MAC UK Staff Earn Commission via TikTok Shop Sales
MAC Cosmetics is introducing a commission scheme for UK staff tied to TikTok Shop sales, starting April 2.
Kleek Launches Ambassador Scheme for Hair and Beauty Apprentices
Kleek Apprenticeships has launched a 6-month ambassador programme for up to 12 apprentices, supported by L’Oréal Professional Products.
Glasgow Summit Targets Salon Profitability and Growth
Glasgow Regional Growth Summit on 27 April 2026 offers salon owners practical insights into profitability, team building, and marketing.
Ulta Beauty Joins TikTok Shop to Reach Younger Consumers
Ulta Beauty is launching an exclusive brand assortment on TikTok Shop to attract Gen Z and Gen Alpha shoppers as part of its digital growth strategy.
HEMA in Nail Products: No UK Ban Confirmed
No ban on HEMA in UK professional nail products is planned, despite social media rumours. Experts confirm current regulations remain in place.
Hair Extension Promotions: Year-Round Client Attraction
Hair extension expert Inanch Emir outlines five year-round strategies for attracting clients, focusing on seasonal promotions and package deals.
John Lewis Embraces AI and TikTok Shop for Future Sales
John Lewis invests £800m in AI shopping tech and pilots a TikTok Shop, featuring luxury beauty brands, aiming for younger customers.
Salon Marketing: 17 Tactics for 2026 Bookings
Salons can fill 2026 appointment books with 17 marketing strategies, from loyalty rewards and referrals to influencer partnerships.
Salon Growth: Data Shows 8 Strategies to Boost Business
The global salon market is set to surge, but UK salons need systematic strategies for booking, marketing, and client retention to achieve growth.
Salon Software Options for 2026: Beyond Booking
UK salons must embrace digital booking by 2026, with 67% of clients preferring online appointments. Software offers tools for scheduling, client management, and marketing.
Mother's Day Marketing Needs Empathy, Not Just Sales
Mother's Day marketing success relies on thoughtful, empathetic campaigns, not just sentimentality, according to Phorest's Larissa Hodgins.
Seasonal Packages Drive Year-Round Hair Extension Bookings
Inanch Emir outlines five seasonal marketing strategies for hair salons to boost year-round bookings for extension services.
Salon Leaders Share Tips for Attracting Top Apprentices
Salon leaders offer advice on attracting apprentices, focusing on career paths, pay, perks, college links, and social media presence.
Dove Amplifies Unfiltered Reddit Reviews in r/eal Reviews Campaign
Dove's r/eal reviews campaign features 50 unedited Reddit comments on its Intensive Repair 10-in-1 Serum Mask, highlighting unfiltered consumer feedback.
Rio Hair Founder Launches Social Media Business Course
Rio Hair founder Holly Fairley launches 'Post to Profit' social media course for hair professionals in March 2026.
February Calendar for UK Nail & Beauty Businesses
February's calendar offers diverse opportunities from LGBTQ+ History Month to Super Bowl promotions and cultural celebrations.
Blackstone Invests $100 Million in Marketing Tech Firm Applecart
Blackstone leads a $100 million investment round in marketing tech firm Applecart, valuing the company at $700 million.
L'Oréal Colour Trophy Celebrates 70 Years with New Categories
L'Oréal Colour Trophy UKI marks its 70th anniversary in 2026 with expanded categories, including a new social media award.
Valentine's Marketing for Nail Salons: Expert Tips
Nail salons can boost business for Valentine's Day and Galentine's Day with themed packages, gift cards, and self-care promotions.
2026 Salon Business: Growth, Culture, and Flexibility Ahead
Salon leaders anticipate evolution in 2026, focusing on scalability, culture, and stylist autonomy over marketing gimmicks.
Nail Content Creation: You Don't Need Latest Phone
Nail content creator Zoya Mac explains why salon professionals don't need the latest phone for high-quality social media content.
Salon Owners: Align Marketing Tools With Business Goals
UK salon owners must align digital marketing tools with specific business goals to drive growth and client acquisition effectively.
Conversational Marketing Tools Market to Reach $4.5 Billion by 2033
The global conversational marketing tools market is set to reach $4.5 billion by 2033, driven by AI adoption and rising consumer demand for instant engagement.
UK Beauty Firms Face Rising Court Cases in 2025
2025 saw a surge in beauty sector lawsuits over data, safety, marketing, and market power, making legal risk a core operational issue for UK firms.
86 'White Christmas' Nail Art Ideas Showcase Technician Skill
86 nail technicians submitted 'White Christmas' themed designs to a Scratch magazine challenge on December 17, 2025, shared via social media.
Top 10 HJ Instagram Posts Reveal Industry's 2025 Focus
HJ's 2025 Instagram data shows 'Save our Salons' and award wins were most popular, highlighting industry advocacy and achievement.
Firms Slacken on Gender Equity, New Report Finds
Companies are reducing dedication to advancing women, with a new promotion ambition gap noted between men and women.
Q Hair and Beauty Hosts Popular Festive Client Event
Q Hair and Beauty's annual Christmas event in Chichester welcomed clients for a festive evening of services, shopping, and team recognition.
Salon Owners: Master Grey Blending & Social Media for Client Growth
Salon expert Nancy Stripe shares insights on mastering grey blending and leveraging social media to attract and retain clients, while navigating industry cost pressures.
Boost Bookings: Gen Z & Millennials Demand Online Ease
Gen Z & Millennials redefine self-care. Discover how social media & seamless online booking are key to attracting younger clients.