Holly Fairley, founder of Rio Hair, has announced a new business course for March 2026. The 'Post to Profit' programme aims to help hair professionals leverage social media for business growth and increased income. Fairley's own journey from a £10 overdraft to a multi-six-figure business informs the course content. This practical training focuses on tangible business outcomes rather than just aesthetic content.
The course covers essential social media marketing elements. Attendees will learn to define content pillars, connect with their audience, and create engaging posts. Filming, editing, caption writing, and understanding analytics and sales psychology are also included. The programme promises to equip participants with strategies for enhanced visibility, bookings, and profitability heading into 2026.
Participants receive a social media audit and a workbook with a content planner. They also get filming guides, content ideas for a full month, and clarity on their strategy. Fairley states the course is designed to turn content into consistent income by building a brand that attracts clients and communicates value. This moves beyond superficial social media presentation.
A physical course runs in Windsor from 10 am to 4 pm, priced at £497. A downloadable version is available for £197, focusing on client attraction, content conversion, personal brand building, algorithm navigation, and earning potential without extra hours. This dual offering caters to different learning preferences and accessibility needs within the industry.
