Three UK salon owners have shared their perspectives on social media's role, with each confirming its significance but varying on its exact necessity. For Rachel Jenner Clarke, operations manager at Hare & Bone, social media is a vital marketing tool for modern salons, allowing for visual brand representation and client attraction. However, she stressed that effectiveness hinges on intentionality and balance, warning against it becoming a resource drain due to its demanding nature.
Heffy Wheeler, owner of HX Hair, views social media as foundational, having launched her business a decade ago with an Instagram page. She credits it with overcoming geographical limitations and providing the visibility needed to grow from a small town to a global platform, enabling flexibility and additional revenue streams. Wheeler considers it a core business element, not an add-on.
Wendy Jones, owner of Re:New Hair and Beauty by Expression, sees social media primarily as a client acquisition tool, acknowledging that clients now research online before visiting. She highlighted its importance during the pandemic for maintaining connection and building community, particularly for a village-based business. Jones also pointed out the disconnect between what hairdressers might judge and what clients seek, advocating for authentic, human-centric content that reflects personality and comfort.
The consensus suggests social media's power to connect, showcase work, and attract new clientele. Yet, the operational demands and the need for strategic focus are clear. The question for many salon owners will be finding that precise 'balance' Wheeler mentioned – using social media to support growth without it consuming vital business resources.
