Jane Hayter will join a panel discussion on social media marketing for salons at the Glasgow Regional Growth Summit 2026. The session, titled “From Posts to Profit: Social Media & Marketing That Works for Salons,” takes place on April 27, 2026, from 3:00–3:45 pm at The Briggait in Glasgow.
Hayter, founder of The 145 Collective and JADE HAYTER salon wear, brings experience in both salon ownership and product development to the panel. Her expertise lies in creating practical solutions for beauty professionals. This focus on tangible results, rather than abstract engagement metrics, is crucial for salon businesses often stretched thin.
The panel aims to provide actionable advice on content creation, scheduling, and integrating social media into a wider business strategy. The inclusion of Gemma Donaldson, owner of All Things Beauty, and business coach Sammy MacDonald offers diverse perspectives. Donaldson represents a successful local salon owner, while MacDonald brings extensive coaching experience and high-profile collaborations.
This session addresses a persistent challenge for many salon owners: translating online presence into paying clients. While social media offers broad reach, the specific strategies that drive bookings and loyalty remain a point of discussion. The summit's focus on practical, profit-driven marketing suggests a move beyond vanity metrics towards measurable business growth.
Attendees can expect insights into turning online followers into a consistent client base. The event organisers highlight the importance of networking and discovering new growth avenues for salon professionals.
