Master colorist Daniel Keane warns that social media's AI-enhanced images and instant transformations mislead clients about hair coloring complexity. Keane, an educator with IT&LY Hairfashion and salon owner, states that many clients and even stylists perceive color services as simpler than they are, leading to potential issues.
He distinguishes between color correction, which involves removing or replacing pigment, and color adjustment, a subtler tonal shift within one or two levels. Keane stresses that thorough consultations are crucial, extending beyond inspiration photos. He advocates asking about clients' haircare routines, water quality, medication, and at-home product use to understand factors that can compromise results.
Keane also advises probing clients about their motivations for a color change, asking "why" they want it to gauge long-term commitment. He notes that clients often underestimate the impact of seemingly minor treatments like drugstore dyes or masks. Detecting subtle changes in hair texture or colour requires persistent questioning during consultation.
Pricing for complex colour work should be discussed upfront, ideally during a separate consultation before the service. Keane emphasises that realistic expectations are vital, particularly when clients present AI-generated images. Understanding what is achievable for a client's hair type, lifestyle, and maintenance capacity is key to client satisfaction.
He reiterates that toners cannot fix fundamental errors in lightening hair. Stylists must first lift hair to the correct level, adhering to the physics of hair colour. Keane praises IT&LY Hair Fashion's evolving product lines, such as the ammonia-free delyGLOW Triple Action system, which offers versatility. He also highlights Repair Filler, a restructuring fluid that prepares hair for colour services, improving both the colour outcome and hair health.
