The Glasgow Regional Growth Summit, held on Monday 27 April at The Briggait, brought together salon and clinic owners to discuss core business challenges. Experts focused on key performance indicators (KPIs), team development, and pricing strategies. Frank McGraw of Dermapenworld highlighted the importance of accessible regional events for busy professionals. Jade Hayter of The 145 Collective noted the value of diverse perspectives in a relaxed setting for actionable insights.
Discussions on profitability revealed differing priorities among leaders. Lilac Miller of Sleeping Beauty Salons tracks utilisation, equating empty hours to significant costs. Brian "Leo" McCallum of ROAR Hair & Beauty prioritises rebooking rates to gauge client experience and future business. Gillian McGraffin of Cameron House monitors growth rate, suggesting new revenue streams like touchless therapies for underused spaces.
Team loyalty was explored through building structure and progression. Wil Fleeson of Trichology Scotland emphasised inclusiveness and autonomy, giving staff control over hours and development. Fiona Jackson of DIVA Salon stressed providing training and encouraging decision-making, even allowing for mistakes as part of growth.
Keynote speakers addressed mindset and profit. Sheryl Findlay, a coach with 18 years of marketing experience, focused on sharpening focus and challenging limiting beliefs. Profit strategist Jo Simpson argued that profit directly enables business freedom.
Social media strategies focused on conversion over mere engagement. Jade Hayter suggested showing personality, while Gemma Donaldson cautioned against comedy skits that fail to attract paying clients. Service pricing and retail strategies were also debated. Sheona Will of Bloom Group Salons advised basing prices on internal costs rather than competitors, using a service price per minute model to ensure profitability, balanced with market rates.
