Remi Cachet is promoting a new 'Buy and Blend' strategy for hair extensionists. The brand encourages stylists to view extensions as a creative colour tool, not just for length or volume. This approach allows for bespoke colour results without chemical processing.
The strategy centres on combining multiple extension shades to achieve custom colour blends. This offers clients subtle changes, seasonal updates, or added dimension without damaging their natural hair or requiring long-term commitment. Victoria Lynch, founder of Remi Cachet, highlights the importance of dedicated colour consultations for extensions. She suggests stylists experiment with over 60 shades to create unique blends meeting client demands and seasonal trends. This shifts the focus from choosing a single extension colour to crafting a personalised blend.
Remi Cachet has identified seven spring/summer 2026 shade combinations. Examples include Honey Blonde (27/613 + 55) and Copper Red (66 + 33). Poppy Saunders, a Remi Cachet Super Stylist, notes that custom-blending extensions creates more natural-looking results. It mimics the multi-tonal nature of natural hair. She observes a trend towards lived-in, blended, and low-maintenance colours, which extensions can help achieve for clients seeking dimensional looks without full recolouring.
This initiative moves beyond basic extension services, positioning them as a viable alternative to traditional colouring. It opens up new revenue streams for salons and offers clients a less damaging, more versatile way to achieve desired hair colour. The success of this strategy will depend on extensionists fully embracing colour consultation and customisation as a core offering.
