Remi Cachet has become a Patron of the British Beauty Council. Victoria Lynch, founder of Remi Cachet, will also join the Council's Hair Committee. This collaboration aims to boost standards and industry recognition, particularly within the hair extensions sector.
The partnership brings Remi Cachet's expertise in luxury hair extensions into broader industry discussions. The hair extensions market is experiencing rapid growth, but the sector faces ongoing challenges related to transparency, regulation, and ethical sourcing. Both Remi Cachet and the British Beauty Council are committed to addressing these issues.
The British Beauty Council champions policy development, education, and professional standards for the sector. This aligns with Remi Cachet's focus on ethical sourcing, transparency, and professional application. Lynch stated that the partnership reflects a shared goal to elevate the hair extension category, promoting trained stylists and high-quality, ethically sourced hair. Remi Cachet's B Corp certification also supports these principles.
As part of the Hair Committee, Lynch will represent the extensions category in discussions on regulation, education, and best practices. Millie Kendall OBE, CEO of the British Beauty Council, welcomed the brand, noting the growing demand for quality extensions and wigs. Kendall highlighted Remi Cachet's dedication to innovation, education, and professional standards, alongside a shared commitment to sustainability and responsible sourcing.
By joining as a Patron, Remi Cachet joins other industry leaders working with the Council to advance the hair and beauty sector. The focus remains on improving trust, quality, and sustainability across the industry.
