Remi Cachet has expanded its Expert Panel by adding three prominent industry figures: James Earnshaw, Zoë Irwin, and Adam Reed. This move aims to boost communication between professionals and elevate the understanding of hair extensions within the industry.
The brand states that these professionals bring diverse expertise to shape the future of extensions through education and innovation. Victoria Lynch, Founder of Remi Cachet, explained the panel's formation as a natural step to ensure the brand reflects the needs of extensionists. Lynch highlighted the new members' role in amplifying pro-to-pro communication.
Lisa Jackson, CEO of Remi Cachet, noted that the panel will showcase the increasing significance of extensions in hairdressing. Jackson emphasised Remi Cachet's commitment to leading the sector and acting as a trusted partner for extensions.
Carrie Tyler, Marketing Director, reiterated that Remi Cachet's professional-first approach drives over 90% of its revenue from stylists. The brand believes peer-to-peer endorsement is vital. Tyler detailed the specific attributes of each new member: Earnshaw for his integrity and client transformation, Irwin for trend vision in colour application, and Reed for a cutting perspective that integrates extensions seamlessly.
The new experts will represent Remi Cachet at Salon International. The brand will also support their activities throughout the fashion and hairdressing calendar.
