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Major Brands Report Q1 Growth Amid Geopolitical and Economic Pressures

Major cosmetics groups saw Q1 growth despite geopolitical pressures, with AI and M&A driving innovation and expansion.

Published: May 2, 2026Read Time: 2 minSource: Global Cosmetics News
Major Brands Report Q1 Growth Amid Geopolitical and Economic Pressures

Unilever, Amorepacific, and Galderma all reported volume-led or strong Q1 growth, with Amorepacific specifically citing success in derma brands and global expansion. This financial resilience among significant players suggests that while the market is facing headwinds, established strategies and specific product categories are performing well.

However, these positive results are tempered by external factors. Puig noted a slowdown impacting fragrance sales due to reduced travel retail, while P&G warned of a potential US$1 billion cost impact stemming from the Iran conflict. These issues highlight the interconnectedness of the beauty industry with global events and consumer travel patterns.

Across the sector, M&A continues apace. Reliance Retail acquired Priyanka Chopra Jonas's haircare brand Anomaly, and Henkel bolstered its haircare portfolio with the purchase of Not Your Mother’s. The Estée Lauder Companies also made a strategic move by taking a minority stake in clinical skincare brand 111SKIN. These acquisitions point to a continued focus on expanding market share and diversifying brand offerings, particularly in trending sectors like haircare and clinical skincare.

Innovation remains a key driver, with Ulta Beauty partnering with Google for AI-powered shopping experiences and the FDA deploying an AI system for safety monitoring. This integration of AI signals a move towards enhanced customer engagement and regulatory compliance.

Sustainability efforts also featured, with Eternal Beauty launching a beauty packaging recycling program in Hong Kong. Yet, these initiatives often stand against a backdrop of broader geopolitical and regulatory challenges. China's warning of countermeasures against the EU's ‘Made in Europe’ plan and Reckitt's strategic adaptations in Russia due to sanctions illustrate the complex trade environment. For UK businesses, understanding these international dynamics is crucial for future planning.

This article was written with AI assistance based on original source material.