Six years ago, Samantha Deer transitioned from a mobile nail technician burdened by equipment to opening her Ipswich salon, 'All About You'. The move came after a decade of mobile work and subsequent injury, prompting a desire for greater control over her schedule and physical well-being. Deer, who holds NVQ Levels 2 & 3 and diplomas in Reflexology, Aromatherapy, and Indian Head Massage, initially worked in a spa before establishing her own business.
Deer’s salon is situated in an office space within a business centre, a deliberate choice for its quiet atmosphere. The interior features grey and silver tones with blue accents, aiming for a sophisticated yet modern spa aesthetic. A key feature is a German-engineered beauty couch designed for client comfort, accommodating various physical needs.
The salon benefits from significant natural light, with a wall of windows offering expansive sky views. 'All About You' offers a range of treatments, with builder gel manicures and customisable nail art proving most popular. Deer exclusively uses Lecenté products, citing the UK-based company's ethical practices and product quality.
Deer’s business model prioritises personalised treatments, with each day’s services tailored to unique client needs. Her aspiration for 'All About You' is to remain a trusted provider of quality, bespoke services.
