Customizable sparkle hair enhancements are emerging as a novel add-on service for salons seeking to provide experiences clients cannot easily replicate at home. VanStrands, a sparkle hair extension system developed by Pacific Northwest colorist Samantha “Bee Sam” Borenheim, aims to integrate shimmer, movement, and personalized detail into existing salon colour and extension services.
Borenheim states her intention was to create a product that empowers stylists to showcase their artistry in a way that diverges from DIY kits or app-based trends. The system is designed to be visually appealing for both clients and social media sharing, blending seamlessly with techniques like highlights, balayage, and dimensional colour application.
The VanStrands system allows for adaptation to various hair colours, tones, lengths, and textures. This flexibility enables stylists to craft looks ranging from subtle reflective accents to more dramatic, editorial styles. The lightweight strands attach using micro-beads and can be further customised with jewel or charm embellishments. Borenheim suggests the service is particularly effective when layered into blonding, dimensional colouring, existing extensions, and special occasion styling.
This trend taps into a growing client interest in personalised and statement-making beauty services, applicable for events from festivals to weddings. For the salon owner, it represents an opportunity to offer a truly artistic, hands-on, and distinctive service that is challenging to duplicate outside a professional setting.
