The 14th annual Scratch Stars Awards has announced its finalists across 19 categories, recognising nail professionals and businesses throughout the UK and Ireland. Hundreds of nominations were received, celebrating skill, business acumen, and dedication to client care.
The awards, described as the 'Oscars of the nail industry,' have progressed through an initial judging round. The next stage involves live competitions for some, mystery shopping for salons and mobile technicians, and portfolio reviews for others. Winners will be announced at The Scratch Stars Party in London on 5 July.
With 19 distinct categories, from Natural Nail Specialist to Services to the Nail Industry, the breadth of talent celebrated is extensive. The sheer volume of entries means this list represents a significant cross-section of the sector's leading individuals and salons. However, the announcement also highlights the challenge of providing individual feedback; scoresheets will be emailed to finalists post-ceremony. This lack of immediate feedback might leave some finalists seeking more detailed insight into their performance relative to industry benchmarks.
