Two-thirds of hair salons report rising costs, prompting experts to discuss price adjustments for 2026. David Cassidy, Lorenzo Colangelo, and Diane Marsh offer contrasting yet complementary views on navigating these necessary increases.
Cassidy advocates for subtle, intentional price hikes, particularly for new clients. He suggests a tiered approach to encourage exploration of the wider team, avoiding explicit announcements unless a stylist gains experience. Mid-year adjustments are favoured for gentler client reception, balancing operational costs with local market sensitivity. For Cassidy, price rises are about business health and team progression, not ego boosts from awards like Southern Hairdresser of the Year.
Colangelo views annual price increases as a strategic necessity. He highlights that failing to review prices yearly leads to larger, more disruptive jumps. His salon implements increases in April, aligning with the financial year and client expectations. By tracking inflation and KPIs, Colangelo aims for a 10-12% net profit margin, a target recently challenged by rising costs. Clients are informed in advance, ensuring transparency and allowing them to choose other stylists if desired.
Marsh points to supplier price changes, utilities, and essential product costs as drivers for annual reviews, typically in October or November. These increases allow for fair wage adjustments, including for apprentices, and maintain competitive employer status. A tiered pricing structure ensures clients preferring a lower price point can select other team members. Marsh stresses that hairdressing is a skilled profession demanding appropriate charges for expertise and dedication.
