The global salon gift card software market is projected to grow substantially, expanding from $0.43 billion in 2024 to $0.5 billion in 2025, with a compound annual growth rate of 15.7%. Projections indicate a continued upward trajectory, estimating the market value at $0.88 billion by 2029, driven by a 15.3% CAGR.
This accelerated growth stems from salon businesses embracing digital payment adoption and responding to client demand for personalised experiences and loyalty programmes. The increasing number of salon and spa establishments, coupled with a growing preference for purchasing gift cards online and via mobile devices, significantly boosts market engagement.
Key factors propelling this expansion include better integration of software with point-of-sale systems, the need for streamlined appointment and membership management, and the utility of automated marketing tools. The focus on secure transactions and the adoption of cloud-based management solutions are also critical. Mobile-first applications, AI-driven analytics, and innovative digital payment integrations are shaping customer-centric loyalty programmes.
The surge in digital payments, as evidenced by the UK's $389.64 billion in contactless payments in 2023, directly supports the salon gift card software market by enabling seamless, secure transactions. Companies like PAR Technology Corporation are enhancing customer loyalty and revenue streams with integrated, cloud-based gift card solutions featuring real-time tracking.
Mergers and acquisitions, such as Vagaro Inc.'s acquisition of Schedulicity Inc. in January 2025, are consolidating capabilities and expanding service offerings within the industry. Prominent players like Square Inc., Mindbody Inc., and Lightspeed Commerce Inc. are actively shaping this market. While North America led in 2024, the Asia-Pacific region is expected to show the fastest growth.
The market's expansion highlights a critical shift for salon and beauty businesses. Adopting these digital tools is no longer optional but essential for improving customer engagement, streamlining operations, and maintaining competitiveness. The integration of software with POS, the embrace of digital payments, and the delivery of personalised loyalty programmes are key areas for businesses looking to thrive.
