Sa Sa International saw a 30.9% rise in sales for the fourth quarter ending March 31, 2026. This growth was fuelled by a recovery in tourism and the success of its omnichannel strategy.
Total turnover reached HK$1.23 billion during the period. Offline sales increased by 33%, while online revenue grew 18.9%. In Hong Kong and Macao specifically, same-store sales climbed 37.2%. Tourist spending accounted for 60.5% of these sales, indicating a significant return of travel-related demand.
The retailer also experienced steady growth in Southeast Asia. Its mainland China e-commerce operations showed improved profitability, contributing to the overall positive regional performance.
This data demonstrates how a return to international travel can directly boost beauty sales, especially in tourist hubs. For salons and barbershops, it highlights the potential benefit of catering to visitors, perhaps through partnerships or targeted promotions. Furthermore, Sa Sa's dual focus on physical and digital channels suggests that integrating these experiences remains critical for sustained growth in the beauty sector.
