Michael Young of Hooker & Young highlighted that the pair's initial BHA entries were separate, with Gary having already won his region three times before Michael entered independently. He noted that a competitive drive, rather than nerves, fuelled their ambition to enter, finding the validation of presenting their work addictive.
The approach to creating BHA collections has evolved significantly for Hooker & Young. Michael described early efforts as unstructured, contrasting with their current methodical process. They now prioritise defining the collection's story and mood before booking any team, emphasizing strong, clear imagery over complexity. Experience has taught them the value of thorough preparation, leading to calmer and more productive shoot days.
Self-doubt was the primary challenge for first-time entrants, Michael admitted. Comparing their work to established artists fostered anxiety about its strength and originality. Understanding the distinction between salon work and competition imagery—requiring meticulous detail, polish, and narrative—was a crucial learning curve. Securing a skilled photographer and stylist who understood their vision proved vital in elevating their submissions.
Achieving finalist status at the BHAs profoundly impacted Hooker & Young. Michael cited increased confidence, a greater willingness to create challenging work, and improved industry perception, which opened new business opportunities. He stressed that finalising offers validation, quieting doubt and encouraging creative bravery.
While winning as a pair in 2023 remains a highlight, Michael also values collections that marked creative turning points. He stated that Hooker & Young never doubted their decision to enter, seeing it as essential for creative and business growth. He advises aspiring entrants to commit fully, understand that competition imagery demands higher standards, and view awards as a catalyst for progress.
