Policymakers worldwide are increasingly defining the beauty sector's direction through regulatory changes. This includes adjustments to sustainability mandates, more stringent product testing, intense ingredient scrutiny, and tighter advertising rules. The EU has dialled back some sustainability due diligence requirements, influenced by industry concerns and economic factors. However, national enforcement persists; Italy has launched an investigation into Procter & Gamble regarding advertising claims for Braun epilators.
In South Korea, cosmetic recalls have tripled, prompting the country to intensify testing amid rising global demand for K-beauty. Indonesia now requires mandatory halal certification for cosmetics and other consumer goods, a significant step for market access in a large Southeast Asian market. The US FDA is cracking down on unapproved GLP-1 drugs, highlighting safety concerns in the wellness sector. The agency also noted data deficiencies regarding PFAS in cosmetics following a mandated safety review, signalling potential future restrictions.
Canada fined Estée Lauder US$750,000 for a PFAS-related cosmetics violation, demonstrating the financial risks of ingredient non-compliance. Brazil's designation of açaí as a national fruit emphasizes local ingredients. The country is also consulting on new packaging rules for cosmetics and fragrances, which could affect sustainability and labelling standards across Latin America.
Scotland is introducing stricter rules for cosmetic procedures due to safety and practitioner standards concerns. These varied actions reveal a regulatory environment that is both intensifying and fragmenting. While broad rules may relax in some areas, targeted requirements for safety, ingredients, and claims are growing stricter. For beauty businesses, compliance is now a core strategic priority, with navigating these complex, often region-specific, rules becoming as vital as product innovation or branding.
