As December approaches, salon owners face the annual challenge of managing peak business without succumbing to burnout. Experts advise against extending hours or squeezing appointments, advocating instead for a consistent booking rhythm that benefits both staff and clients.
Tribe Salons' Billy Ryan suggests encouraging early bookings and planning January appointments to maintain momentum. This approach aims for a positive team experience, allowing staff to enjoy the holidays rather than recover from them. He stresses the importance of showing team and client appreciation through small gestures, fostering goodwill that extends into the new year.
Graeme Fawns of 66 Hair & Lifestyle implements incentives like a retail prize calendar and bonuses for assistants on treatments sold. Promoting gift cards with added value and encouraging re-booking for January treatments helps secure future appointments. He frames retail as 'prescribing' hair care, leveraging Christmas gift sets to encourage clients to invest in their routines.
Sean Hanna emphasises organisation, urging salon owners to finalise Christmas rotas and stock orders well in advance. He cautions against over-scheduling stylists, highlighting that pressure can lead to poor service with long-term consequences. Building in buffer time ensures client and team satisfaction.
Ky Wilson points to the personal toll the season can take on stylists. He recommends prioritising self-care, including nutritious food, hydration, and adequate rest, to maintain stamina. Engaging in personal interests is also crucial for replenishing energy and creativity.
Victoria Clancey suggests handling personal festive preparations early to minimise external stress. She advises pacing the diary to provide quality service and maximise opportunities during busy periods. Setting a calm, positive salon atmosphere influences client experience. Clancey also highlights proactive January planning, encouraging conversations about future treatments to secure a strong start to the new year.
