Beauty tech firm Yuv has raised US$12 million (£9 million) in a Series A funding round. Nineyards Equity, based in Sweden, led the investment. This follows a significant investment Yuv received on Dragons’ Den earlier this year.
The company focuses on smart hair colour technology. This latest funding suggests investors see potential in personalised beauty solutions delivered through digital platforms. For UK salon owners, it highlights the growing trend of technology converging with traditional beauty services.
While the specifics of Yuv's technology remain largely undisclosed, the substantial investment indicates market confidence. The question for independent salons is how such advancements will translate to in-salon experiences. Will this tech be a tool for stylists, or does it signal a move towards more at-home, tech-driven colour application?
This investment round provides Yuv with capital to further develop its offerings and expand its reach. Salon businesses should observe how this smart colour technology evolves and consider its potential impact on client expectations and service delivery in the coming years.
