Canadian haircare brand DESIGNME has entered the UK market, partnering exclusively with distributor Alan Howard. The brand offers over 50 vegan, professional-grade products for styling, treatment, and hair care.
DESIGNME enters the UK with distinct product lines focusing on volume (PUFF.ME), curls (BOUNCE.ME), hydration (GLOSS.ME), refreshing (QUICKIE.ME), and hold (HOLD.ME). Since its 2016 founding, the company has prioritised professional salon relationships, now backed by over 100,000 stylists across North America and 20,000 salon stockists.
The brand's expansion into the UK signals a strategic move into a market known for its discerning professional hair community. Founder Safir Shnayderman highlighted Alan Howard's understanding of salon professionals as key to this launch, framing it as a commitment to establishing a lasting presence in the UK rather than a simple product rollout.
This launch aligns with DESIGNME's global growth ambitions, reinforcing its commitment to vegan formulations, cruelty-free practices, and salon-centric innovation. The success of such launches often hinges on effective education and consistent support for salon partners, areas DESIGNME claims to prioritise.
