As Valentine's Day approaches, salons can expect a surge in bookings for special occasion styling, with clients seeking sophisticated yet alluring looks. Tracey Ann Smith, Creative Director at MOOD, highlights three key styles for date nights: the voluminous blow-dry, the power ponytail with a twist, and the sleek, shaped style.
The voluminous blow-dry relies on thorough hair preparation. Smith advocates for a four-step prep routine using the MOOD Body Builder range to achieve maximum lift and bounce. Pinning sections of hair as you dry helps set the volume. A texturising spray then provides flexible hold and enhances body.
The power ponytail, a perennial favourite, gains a modern edge with a contrast between smooth, sleek hair leading into the style and crimped ends. MOOD's Defend and Design Lotion is recommended for achieving a frizz-free, secure base. After securing the ponytail, a shine spray offers protection before a final hairspray sets the look. For the crimped ends, fingers and serum create definition without adding frizz.
The third style, described as 'sleek with shape', moves beyond flat, poker-straight hair. This look features smooth, polished hair at the roots with subtle movement and a gentle bend at the ends for added body. Essential steps include applying a heat protection spray before using heated tools to achieve the sleekness and shape. A wide-tooth comb can then be used to gently introduce volume, followed by serum to enhance shine and smoothness.
These styles offer clear service opportunities for salons. Focusing on the product recommendations and specific techniques shared by Smith can help stylists replicate these desired outcomes, catering to the seasonal demand for polished evening looks.
