The British Beauty Council and Chrysalis Beauty have partnered to launch the British Beauty Festival in Shanghai, China, starting in April 2026. This marks the festival's first international venture, utilising three Shanghai venues across April and May. Brands like Nailberry and UKLASH are participating, with many set for their Chinese market debut.
This collaboration establishes Chrysalis Beauty as the master licensee for the festival in Greater China. The initiative stems from a belief in British beauty's potential in China's estimated £60 billion beauty market. The UK Department for Business and Trade supports the festival, viewing China as a significant opportunity for British brands due to its market size and digital ecosystem.
The festival is structured into three phases. Phase One, from April 23-30 at Jiuguang Department Store, featured a 'British Bloom Garden' pop-up. Phase Two moves to Bicester Village for VIP members, and Phase Three runs May 10-31 at Lane Crawford, a luxury retail space offering dedicated displays and live-streaming.
The financial backing from the UK Department for Business and Trade highlights government commitment to boosting UK businesses abroad. Miriam Bray, founder of Chrysalis Beauty, described the partnership as a 'next chapter' starting in Shanghai. Millie Kendall OBE, CEO of the British Beauty Council, affirmed long-term support for the initiative, which demonstrates international appetite for British beauty products.
