Symrise has officially created a new Care & Wellness Division, consolidating its expertise in cosmetic ingredients, health actives, and biotics. This move integrates five distinct business units, aiming to deliver science-backed solutions across topical treatments, ingestible products, and so-called "inside-out" beauty approaches. The division’s scope extends to personal care, supplements, and even pet health, signalling a broad approach to consumer wellbeing.
The establishment of this division follows Symrise’s acquisition of Probi in 2025 and reflects a broader industry trend towards “connected care.” This concept merges general wellbeing, longevity, and aesthetic beauty into a single, cohesive offering. Symrise intends to use its global research and development network, manufacturing capacity, and existing partnerships to accelerate innovation in areas like skin health and microbiome research. The goal is to improve the speed at which these integrated solutions reach the market.
This strategic shift by Symrise acknowledges the growing consumer desire for products that address multiple aspects of health and beauty simultaneously. For UK salon and barbershop owners, this indicates a market push towards holistic product development and integrated services. The challenge for smaller businesses will be to identify how to align their offerings with this expanding definition of care, which now spans from topical applications to ingestible supplements and internal health considerations.
