Google search data analysed by Fresha reveals a strong consumer interest in specific nail colours for Summer 2026. Butter yellow leads with a 1,025% surge in searches over three months. Coral follows with a 260% increase, while mint green has seen a 233% rise. The milky pastel palette is also gaining traction, with a 200% increase in searches, encompassing shades from blueberry milk to strawberry shortcake.
Further down the list, matcha green has experienced a 189% search growth, and tomato red-orange is up 133%. Lilac rounds out the trending shades with a 132% search increase.
This data offers a clear signal for salon owners and mobile technicians planning their service menus and stock for the upcoming season. Focusing on these high-demand colours can attract clients actively seeking these specific looks. The significant growth in searches for butter yellow and coral, in particular, suggests these will be dominant choices.
However, the data primarily reflects stated interest rather than actual booking behaviour or sales figures. While search volume is a valuable indicator, salon owners should also consider client consultation feedback and historical sales data to ensure their colour selection balances trending shades with proven customer preferences.
