Benjamin Shipman, co-director of The Hair Movement in Sidcup, advises salon owners against grand announcements for minor price adjustments. He suggests these increases mirror subtle rises in other industries, like restaurants, and should be communicated subtly. However, he stresses clear communication when a stylist’s promotion warrants a price change reflecting their advanced expertise.
Advance notice is key. Shipman recommends informing clients of any price changes via email, social media, or at checkout. This respect for clients’ budgets prevents awkwardness and shows they are valued. Transparency builds trust, especially when service costs increase.
Enhancing the client experience can soften the impact of price hikes. Complimentary treatments, an improved salon environment, or consistently superior service demonstrate added value. When clients perceive they are receiving more for their money, they are less likely to object to higher prices.
Shipman argues against apologising for price increases. Salon owners must acknowledge their own worth and that of their skilled teams. Confident pricing, reflecting high-quality services, earns client respect. Overlooking the full value provided by a salon and its staff leads to undercharging.
