The recent announcement of the first-ever Community Choice winner at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional, offers a valuable insight for salon owners across the UK. While major accolades often focus on technical mastery and innovation, this new category highlights the power of public engagement and a single, compelling image.
The Power of One Image
Casey Coleman's win, a result of votes cast at Salon International, demonstrates that a strong, impactful photograph can capture the industry's imagination. This is particularly relevant for businesses that might not have the extensive resources for elaborate, multi-image collections but possess the talent to create a standout piece of work. The message is clear: focus on creating that one, truly exceptional shot that speaks volumes. It’s a reminder that excellence doesn't always require a vast portfolio; it can be distilled into a singular moment of artistry.
Investing in Creative Vision
Coleman’s own account of the winning image’s creation is telling. The project was years in the making, involved a significant financial investment, and required a dedicated team of professionals including assistants, hair specialists, a photographer, stylist, and makeup artist. This level of dedication underscores the commitment needed to produce award-winning work. For salon owners, it suggests that investing in high-quality photoshoots, even for a single image, can be a worthwhile endeavour, not just for award potential but for marketing and client inspiration.
Accessibility and Ambition
What makes the Community Choice award particularly interesting is its accessibility. Coleman himself points out that after nine years of entering, this win feels attainable because it hinges on the strength of one image, rather than the scale of a collection. This democratisation of an award category can be incredibly motivating for smaller salons or independent stylists. It signals that entry into prestigious competitions is not solely the domain of large, well-funded establishments, but that passion and a singular vision can indeed triumph. It encourages businesses of all sizes to consider entering future competitions, as the path to recognition might be more direct than previously assumed.
Engagement is Key
The very nature of the Community Choice award, driven by public votes, also emphasises the importance of client and industry engagement. While the technical skill is undoubtedly present, the public’s resonance with the image played a crucial role. For salon owners, this reinforces the value of building a strong community around their brand, both online and offline. Sharing work, engaging with followers, and fostering a sense of connection can translate into broader recognition and support, potentially influencing outcomes in similar award structures in the future.
