RUSH Hair has announced a new partnership with L’Oréal Professionnel Products, effective from the start of 2026. This collaboration brings together the salon group, established in 1994 and a three-time winner of the British Hairdressing Awards Hall of Fame, with the global professional beauty brand.
Joint CEOs of RUSH Hair, Stell Andrew and Andy Phouli, expressed enthusiasm for rekindling a relationship with L’Oréal. Andrew highlighted the creative teams' excitement for exploring new opportunities and creative events throughout the year. This move suggests RUSH Hair aims to leverage L’Oréal’s extensive product range and support to enhance its renowned colour business.
James Taylor, Commercial General Manager for L’Oréal Professional Products UKI, stated the partnership aims to elevate the salon experience for both stylists and clients through product innovation. For RUSH Hair, a group that has trained thousands of hairdressers over three decades, this alliance could offer access to advanced training and high-performance formulas, potentially boosting salon profitability.
The significance of such brand alliances for major salon groups is clear. While RUSH Hair and L'Oréal tout shared values of innovation and creativity, the specific terms of their collaboration and the tangible benefits for salon teams remain to be detailed. Businesses in the sector will watch how this partnership influences trends and training initiatives in the coming year.
