Robert Powls, founder of Cloud Nine and instrumental in the development of ghd, has passed away at the age of 79. Powls began his career in salons, understanding that hair styling tools could offer more than just aesthetics, but also empower individuals by enhancing confidence and identity.
He identified a need for tools allowing greater stylistic freedom and experimentation. Powls' pursuit of innovation led him to Seoul, South Korea, where he collaborated on early ceramic technology for hair straighteners. This development fundamentally shaped the modern hair styling tool category, first with ghd and later with Cloud Nine.
At Cloud Nine, Powls remained actively engaged in product development, influencing the brand's direction and upholding high standards. He focused on control, precise temperature regulation, and long-term hair health, aiming to bring professional results into everyday use. His philosophy centred on adapting tools to specific hair needs, promoting strength and shine.
Cloud Nine continues its 25-year partnership with the original South Korean collaborator, a testament to Powls' enduring commitment to quality and innovation. His legacy is evident in the brands he built, the category he helped create, and the industry standards he established.
