Rihanna revealed her consistent approach to maintaining healthy, natural curls in the first episode of 'Street Talk 2026: Hair Care'. She avoids hair colour and opts for a trim every six months, prioritising softness and movement.
Her straightforward routine involves shampoo, conditioner, occasional leave-in conditioner, gel for styling, and finishing with a diffuser. This method aims for hydrated, defined curls that can be adjusted for volume and shape daily.
When selecting products, Rihanna scrutinises ingredients, specifically avoiding sulfates and parabens due to their drying effects. Her preference leans towards natural formulations that enhance moisture retention and hair softness.
Consumers like Rihanna are looking for specific product enhancements. She highlighted the need for a hydrating leave-in conditioner with practical packaging. Key considerations include an easy-to-grip design, particularly when hands are wet or covered in product, and a compact size suitable for limited bathroom space.
This consumer feedback offers clear direction for brands focusing on textured hair. Performance remains critical, but user experience, from ingredients to packaging usability, directly impacts purchasing decisions. Salon owners can leverage this insight when curating product selections for clients seeking effective, practical curly hair solutions.
