Prime Prometics will fund scalp-cooling treatments for four cancer patients aged 50 or older each month through the nonprofit HairToStay. This initiative aims to alleviate a distressing side effect of chemotherapy: hair loss.
The partnership between the pro-age beauty brand and HairToStay, which provides financial aid for scalp-cooling, extends beyond funding. Prime Prometics will also spearhead awareness campaigns, offer educational resources, and donate products to patients.
Hair loss significantly impacts a patient's emotional well-being during treatment. Scalp cooling is a clinically proven method to help retain hair, yet its cost presents a major barrier for many in the US. HairToStay has assisted over 8,000 patients in accessing this technology since its founding ten years ago.
Prime Prometics CEO Kaspars Eglitis highlighted the personal connection to cancer battles and the importance of maintaining dignity. This collaboration aligns with the brand's mission to empower women, particularly those over 50, to feel confident during challenging times.
The partnership highlights a growing trend of brands engaging in corporate social responsibility that directly benefits their customer base. For salons and beauty businesses, this demonstrates a clear pathway to supporting clients through significant life events, potentially strengthening client loyalty and brand reputation.
