Phorest is actively reducing its environmental impact through several key initiatives. The company has planted thousands of trees via its Phorest Forest project, partnering with forestry organisations to restore native Irish woodland and enhance biodiversity. The company's team participated directly in planting trees at Dunsany Nature Reserve, reinforcing the idea that sustainability involves tangible action, not just strategy.
Expanding on this commitment, Phorest staff participated in a beach clean at Bull Island in Dublin during Plastic Free July, collaborating with Clean Coasts to remove shoreline debris. Salon customers were invited to this event, highlighting the power of collective effort in environmental stewardship. Phorest also implements green energy solutions and solar panels at its headquarters, while promoting hybrid working to cut commuter emissions.
For salons, Phorest addresses the significant waste generated by the industry, from colour tubes to chemical by-products. Their integration with Vish helps salons accurately measure colour usage, aiming to reduce waste and protect profit margins. Through a collaboration with Green Salon Collective, salons can now recycle materials that would otherwise end up in landfill, with waste being repurposed, composted, or converted into energy.
Phorest supports salons in going paperless using digital consultation forms and e-receipts, alongside the PhorestGo app, which streamlines operations while cutting down on printing. Recognizing evolving client expectations, the system also facilitates the addition of a small £1 or £2 'Green Fee' for salons, which can offset sustainability costs and signal responsible business practices to environmentally conscious customers. The company emphasizes that Earth Month serves as a prompt for continuous, consistent environmental action, not a singular event.
