OSMO has updated its Colour Revive collection, offering an ammonia- and peroxide-free cream that deposits colour in just three minutes. The brand has also expanded the product line and introduced new packaging to mark its 25th anniversary.
The revitalised range aims to maintain and refresh hair colour, acting as a toner or an express service for clients between salon appointments. Hairdressers can use it for in-salon refreshment or retail it to clients for at-home maintenance. This approach taps into the demand for quick, effective colour solutions that don't require a full colouring process.
Formulas are enriched with avocado and linseed oils, intended to nourish hair and lock in shine while preventing colour fade. The collection now spans 11 shades, from neutral tones like Vanilla and Chestnut to bolder options like Hot Pink and Scarlet. Each 250ml bottle carries a recommended retail price of £16.65.
The convenience of a three-minute application time for colour revival is a significant factor for busy salons. It allows for an additional revenue stream without demanding extensive client time. However, the effectiveness of these semi-permanent colour depositing creams, especially on previously coloured or bleached hair, warrants careful client consultation. The longevity and true-to-tone results across the full spectrum of 11 shades will be the true test for salon professionals and their clients.
