Olivia Garden highlights specific tools designed to streamline salon services during the busy December period. Their Speed Brush reportedly cuts down drying times significantly, a crucial benefit for salons facing high client volumes. The Essential Style Blend Brush is also promoted for quick root area blending, enhancing efficiency for colour services.
The brand suggests upsell opportunities through in-salon treatments, recommending their Double Bristle Fingerbrush or Essential Style Blend Brush for even product application. For at-home client care, the Boar & Nylon Fingerbrush is advised for detangling and managing sensitive scalps, particularly for those with hair extensions.
The commentary from Amie Sillis, Louis Driver, and Anne Veck focuses on the practical application of these brushes for specific styles. Sillis points to the Small Fingerbrush for control in short styles, while Driver emphasises the Essential Style Blend and Boar & Nylon Fingerbrush for creating smooth foundations for various party looks. Veck suggests the Double Bristle Fingerbrush for frizz-free curls and the MultiBrush for volume.
While Olivia Garden presents these brushes as solutions for speed and quality during the festive rush, the focus remains firmly on product benefits. The underlying need for efficient tools during peak seasons is clear, but the discussion could extend to how these specific brush designs address common client concerns beyond immediate styling, such as scalp health or extension longevity throughout the winter months.
