Celebrity appearances at the Golden Globes in January 2026 have propelled the Old Hollywood bob into the spotlight as a dominant style for the year. Stars like Selena Gomez and Amanda Seyfried showcased the cut, featuring soft, glamorous waves that offer a romantic yet modern aesthetic.
Head stylist Laura Elliott of Neäl & Wølf highlights the importance of relaxed texture and shine in achieving the desired look. The style should catch the light without appearing stiff, with gentle waves beginning below the root and flowing naturally to the ends. Elliott notes Gomez's use of a deep side part for asymmetry and sophistication, complemented by rounded ends for a romantic feel. Volume at the crown adds lift without overdoing the look, ensuring an approachable and wearable finish.
Creating this look involves preparing freshly washed or second-day hair with heat protection. A deep side part, positioned comfortably, frames the face effectively. Dividing hair into manageable sections and using a 1-1.5 inch curling wand, wrapping hair away from the face for 8-10 seconds per section, forms the waves. Cooling the curls before gently softening them with fingers or a wide-tooth comb creates the loose, elegant wave. A lightweight texturising or finishing spray provides movement and hold without stiffness. Finally, tucking the ends under with a round brush and hairdryer, followed by a small amount of shine serum or light oil, delivers the signature Hollywood glow.
The resurgence of this classic bob style offers salons an opportunity to revisit timeless techniques. Clients seeking a polished yet understated statement can be guided through the styling process, ensuring they can replicate the soft, glamorous finish at home. The focus on natural movement and shine provides a clear direction for product recommendations, moving away from overly structured styles towards a more effortless, luxurious feel.
