As winter recedes, men are embracing colour for Spring 2026, with lighter shades predicted to dominate. Grant Carr, Aveda colour specialist at 1920 Salon Glasgow, points to 'fresh blondes' as a key trend. He suggests this full colour transformation offers clients a boost in confidence. The chosen shade, a creamy blonde, draws inspiration from Pantone's Colour of the Year, 'Cloud Dancer', offering a softer alternative suitable for various skin tones.
Carr details using Aveda Level 9 Blonde and Aveda Full Spectrum Demi+ toner for this specific look. The colour application is complemented by a textured scissor cut and freehand shaping around the face, finished with a beard trim. This combination highlights a move towards more considered, multi-faceted styling for male clients.
The focus on blonde tones for men this season raises questions about salon client engagement. While Carr highlights confidence, the practicalities of maintaining lighter shades, particularly for those with darker natural hair, require careful client consultation. Salons can leverage this trend by offering in-depth advice on upkeep and potential colour care treatments, thereby enhancing the client experience and building loyalty beyond the initial transformation.
