More male clients are opting to showcase their grey hair rather than conceal it, seeing it as a mark of distinction. Award-winning men’s hairdresser Jim Shaw from TONI&GUY Billericay highlights this growing trend, noting that embracing silver tones is now part of a modern grooming strategy.
However, achieving a polished look with grey hair requires more than just natural growth. Shaw explains that as hair loses pigment, its texture often changes, becoming drier, coarser, and more porous. This transformation necessitates a shift in hair care routines and product use.
Salons and barbers can capitalise on this by educating clients on how to manage and maintain their grey hair. Purple shampoos, such as LABEL.M Cool Blonde Toning Shampoo, are essential for neutralising yellow or brassy tones that can result from environmental factors. Shaw suggests using these weekly to keep silver shades looking bright.
Hydration becomes a key focus. Grey hair, often less lubricated by natural oils, can become wiry and difficult to style. The recommendation is for sulphate-free shampoos, regular conditioners, and lightweight leave-in treatments to improve manageability and add shine. Hair oils can also help control frizz.
Scalp health is another area ripe for client education. Exfoliating the scalp using tools like a Scalp & Cleansing Brush can remove build-up, promote healthier hair growth, and enhance product absorption. A clean scalp contributes to shinier, healthier-looking hair.
Furthermore, Shaw advises clients to reduce the frequency of washing their grey hair. Over-shampooing strips away essential natural oils, exacerbating dryness and dullness. Suggesting less frequent washes, coupled with gentler product choices, helps retain moisture.
This shift presents a clear opportunity for the industry. By repositioning grey hair as a desirable style to be expertly maintained, salons can offer premium grooming services. Supporting men through this transition can foster client loyalty and increase retail sales and treatment bookings, proving that naturally occurring colour still requires professional expertise.
