Klarna and Douglas are bringing buy-now-pay-later options to customers in Spain and Italy. This expansion of their existing partnership allows shoppers to split purchases into interest-free instalments. Klarna, a digital bank with over 118 million global users, entered Spain in 2020 and has been building its network there.
The move supports Douglas's strategy to reinforce its European presence. This comes despite previous sales declines and accumulated losses for the German beauty retailer in the Spanish market. The collaboration, already active in other European countries, aims to improve both online and in-store shopping convenience.
The primary goal is to boost sales through accessible payment solutions. For Douglas, this partnership may offer a route to improve performance in challenging territories. It also seeks to increase overall consumer engagement with its brand.
