HOB Salons has launched a new colour subscription service called The Colour Club, offering clients a monthly colour appointment for a fixed price. The initiative aims to provide consistent value and added benefits for regular colour clients, particularly those booking root tints or glossing treatments. This model introduces a predictable monthly cost, encouraging repeat business and client retention.
The service operates on a direct debit system with a minimum six-month commitment. Plans range from the Essential tier at £55 per month to the Ultimate tier at £71 per month. All plans include a monthly colour service, a complimentary conditioning treatment, and a scalp massage. Higher tiers offer increasing discounts on retail products, additional services like smoothing and Plex treatments, and bonuses such as full-size Wella shampoos or gift cards.
While HOB CEO Natasha Grossman states the club reinforces their commitment to clients and industry leadership, the pricing structure and benefits require careful examination. The Essential tier, for instance, offers a £5 gift card and 20% off haircare. A client purchasing £30 of retail monthly would only save £6, making the other benefits crucial to the perceived value. The tiered discounts on services like smoothing and glass hair also appear less impactful unless clients are frequent users of these specific add-ons.
The stipulation that unused appointments do not roll over, coupled with limited places per salon, prioritises service quality and salon capacity. However, this rigidity may deter clients seeking flexibility. The true success of The Colour Club will depend on whether the perceived value of the bundled extras outweighs the potential for clients to miss out on unused services, and how well it aligns with varied client needs beyond basic root maintenance.
