Heffy Wheeler, founder of HX Hair, navigated early career doubt to build a thriving salon. She started experimenting with hair at 14, motivated by 'emo' culture. Despite a teacher's discouragement about hairdressing being a 'waste' of her GCSEs, Wheeler pursued her passion.
Her journey involved working unpaid in salons and later struggling while undiagnosed as neurodivergent. A move to a Birmingham salon known for alternative styles marked her entry into vivid colour work. With no YouTube or social media tutorials, Wheeler developed her own techniques and style in a pop-up shop.
After a period away, Wheeler returned to the UK with £30 and rebuilt her client base from scratch, operating from clients' homes. She invested in basic supplies and relied on word-of-mouth and early social media presence. Within six months, her books were full four months in advance.
Wheeler then rented a small space within an 80-year-old barber's shop, focusing on experimental vivid colours and finding her niche. This led to further education and opportunities. Ten years into her business, HX Hair now occupies a two-storey building, with Wheeler's partner running a tattoo business upstairs. The salon employs seven staff, and Wheeler educates internationally.
