New government reforms aim to place apprenticeships on an equal standing with university degrees. Prime Minister Keir Starmer announced these changes, which seek to improve vocational pathways and tackle skills shortages within industries like beauty, hair, and wellness.
The plans intend to simplify skills training by removing barriers for employers hiring apprentices and increasing system flexibility. Financial incentives for businesses are also increasing. Employers hiring 18–24 year olds on Universal Credit for six months will receive a £3,000 Youth Jobs Grant. SMEs taking on 16–24 year old apprentices will get a £2,000 incentive.
From August 2026, apprenticeship training for under-25s at SMEs will be fully government funded. This follows the removal of the current 5% co-investment rule for eligible apprentices. Changes to English and maths requirements for adult apprentices could benefit up to 10,000 additional learners annually.
Ministers believe apprenticeships should be recognised as a prestigious career choice, not a secondary option. This announcement arrives as beauty industry employers frequently cite recruitment challenges and a need for a consistent pipeline of skilled professionals.
The reforms will redirect funding towards younger workers and sectors with labour shortages. New foundation apprenticeships are also planned to offer young people clear routes into specific careers and further training.
