GHD launched its new hair dryer, the ghd Speed, featuring novel ghd halo™ dual-airflow technology. This system directs heated air with a cool air ring, aiming for faster drying, reduced frizz, and a cooler touch. The motor spins at 118,000rpm, a next-gen digital unit 91% smaller than previous models. GHD claims this design results in 54% less frizz.
The engineering behind the ghd Speed comes from ghd's Cambridge R&D labs, integrating 25 years of heat and airflow expertise. The product underwent testing with over 4,000 consumers to address common drying issues. Its design focuses on a cool-scalp feel and a cool-touch exterior, even during prolonged use, promising to eliminate heat damage.
Salon owners should consider how new technologies like ghd's dual airflow impact client expectations. While ghd highlights speed and frizz reduction, the emphasis on a 'cool-touch' exterior and 'cool-scalp' sensation suggests a shift towards user comfort and safety during styling. The inclusion of memory mode and an LED display points to a user-friendly experience, potentially reducing learning curves for salon staff.
The dryer offers four heat and four speed settings, with five magnetic attachments available. The headline attachment is the halo styling concentrator, with others sold separately. This modular approach allows for customisation, but businesses should budget for the full suite of accessories if offering advanced styling services. The dryer's availability in specific salons, department stores, and online marks a tiered distribution strategy.
