The GelBottle Inc (TGB) has expanded its US presence by launching in 487 CosmoProf stores across the United States. This partnership with Beauty Systems Group (BSG), which operates the CosmoProf chain, aims to make TGB products more accessible to American nail technicians.
BSG’s distribution network, including its physical stores and sales consultants, will carry TGB’s offerings. The launch strategy integrates product availability with educational initiatives designed to attract and retain nail professionals. CEO and founder Daisy Kalnina stated that being present where technicians work, with necessary products and support, is TGB’s core philosophy.
Customers can now find TGB products on CosmoProfBeauty.com and in stores. A significant number of locations, 96 specifically, will feature large TGB displays showcasing BIAB™, Gel Polish, and extension products. The remaining 391 stores will stock a curated selection of TGB essentials, including BIAB™ bestsellers, top and base coats, the Illuminate Lamp, and popular Gel Polish shades.
Angela Swanner from Beauty Systems Group highlighted the growing demand for comprehensive nail services among beauty professionals. She views the TGB integration as a strategic investment in the nail sector and the professionals building their businesses.
The rollout includes an event at CosmoProf’s new Los Angeles store, featuring live demonstrations from TGB educators, giveaways, and meet-and-greets with US nail community figures. This event marks the beginning of a multi-city roadshow planned throughout 2026, with stops in New York City, Portland, and Salt Lake City.
TGB and CosmoProf will also host regular online masterclasses via CosmoProf’s digital platform. Led by Sarah Crespo, TGB's Head of Education for North America, these sessions will cover application techniques, product use, and business skills. Crespo emphasised education as the cornerstone of TGB’s strategy for building relationships with the professional nail community.
