At London Fashion Week AW26, Kevin.Murphy Pro Ambassador Eugene Souleiman directed hair for Erdem, embracing textured, romantic realism. The approach deliberately rejected uniformity, aiming for each model to appear as an individual. This focus on texture and movement, rather than polish and rigidity, created a lived-in aesthetic where character took precedence.
Erdem Moralıoğlu stated the hair aimed for individuality, reflecting the show's theme of an 'imaginary conversation' blending muses from the past two decades. Souleiman enhanced existing textures and features on models of diverse ages and backgrounds. Freshly washed, air-dried hair received a light mist of water, followed by a distant spray of Kevin.Murphy Anti.Gravity. This technique promoted lightness and movement, allowing natural hair types to enhance, whether curly, straight, or pulled back.
Selected looks incorporated Kevin.Murphy Powder.Puff at the roots for subtle dimension without added weight. The deliberate imperfection in the styling, as noted by Souleiman, aimed for hair that felt authentically imperfect. This collection moves away from highly constructed styles towards a more natural, character-driven look. Salon owners might consider how to adapt these techniques for clients seeking understated elegance and enhanced personal style.
