Canadian haircare brand DESIGNME has officially entered the UK market through an exclusive distribution deal with Alan Howard. The brand, which touts itself as professional, vegan, and cruelty-free, now offers its collection of over 50 products in Alan Howard stores and online. This move marks DESIGNME's first international expansion since its founding in 2016.
DESIGNME states a commitment to salon professionals, highlighting that over 100,000 stylists in North America trust the brand, which is currently stocked in more than 20,000 salons across the US and Canada. The brand's founder, Safir Shnayderman, expressed a desire for a long-term presence in the UK, finding Alan Howard to be a distributor with a genuine understanding of salon needs. This suggests a strategic focus on establishing deep roots rather than a superficial market entry.
Alan Howard’s Managing Director, Jonathan Littler, welcomed the brand, emphasizing its innovative, high-performance, and ethically produced formulations. The partnership positions DESIGNME as a key offering for UK salons seeking professional-grade, plant-based options. The success of this launch will depend on how effectively the brand translates its established North American stylist loyalty into the UK professional community, particularly regarding educational support and product integration into salon services and retail strategies.
