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Cosmetics Industry Consolidation and Green Tech Drive Acquisitions

Major beauty brands pursue acquisitions and sustainability innovations amidst leadership changes and mixed financial results.

Published: March 7, 2026Read Time: 2 minSource: Global Cosmetics News
Cosmetics Industry Consolidation and Green Tech Drive Acquisitions

The beauty sector saw significant ownership shifts this past week, with Estée Lauder Companies planning to acquire full ownership of Forest Essentials. KYT Group also completed its acquisition of Glo Skin Beauty. These deals signal a continuing trend of consolidation, as larger entities absorb promising brands.

Leadership changes also marked the week. Makeup by Mario named Melissa Sperau Global President, while Charlotte Tilbury welcomed Jérôme Leloup as Chief Marketing Officer. Unilever further signalled its AI focus by appointing Reema Jain as Chief Information Officer.

Financial performance updates revealed a mixed economic picture. Beiersdorf reported €9.9 billion in 2025 sales, driven by its Derma division, while BASF recorded €59.7 billion for the same year. Bath & Body Works exceeded Q4 guidance, and Yatsen posted 26.7 percent revenue growth in FY2025. However, Coupang’s Q4 profit dropped 97 percent after a data breach, highlighting the financial risks involved.

Sustainability and innovation remain key themes. Rom&nd launched its ‘Green Chemi Project’ for recycling colour cosmetics packaging, and Toray developed biodegradable microparticle technology. Aveda partnered with AeroFlexx to introduce refillable packaging, demonstrating a commitment to eco-conscious solutions.

These developments highlight a dual focus for businesses: strengthening market position through acquisitions and leadership while investing in future-proofing through sustainable technologies and responsible operations. The industry's trajectory appears set on integration and environmental responsibility.

This article was written with AI assistance based on original source material.