Boardroom Salon has appointed Matt Weiss as Vice President of Franchise Operations, a move signaling the men's grooming chain's focus on structured expansion. Weiss’s role will involve spearheading development efforts, managing franchisee support functions, and embedding company-wide initiatives. This hire reflects a strategic push to build a franchise network capable of sustained growth.
Weiss brings over a decade of experience across franchise development and multi-unit operations within consumer service sectors. His background includes roles at Level 5 Capital and supporting brands like Diesel Barbershop and Heyday. Significantly, he has operated his own Massage Envy franchise for more than ten years, providing him with direct insight into franchisee realities. Boardroom's CEO, Jeff Helfgott, highlighted Weiss’s understanding of both sides of the franchise relationship as a key asset.
This appointment arrives as Boardroom Salon, under Helfgott’s leadership, continues its 2026 growth trajectory, building on the operational focus established in 2025. The brand aims to enhance system stability and franchisee assurance through consistent execution. Weiss's direct experience and collaborative approach are intended to fortify the support systems for franchisees, ensuring a uniform and high-quality client experience across all locations.
