Blonde hair services continue to represent the most requested and profitable service for many salons, according to JOICO Creative Color Artist Bona Jörg. She highlights that nearly every client seeks some form of blonde, from subtle highlights to full lightening. This enduring popularity positions blonde as a 'true craft' requiring precision, understanding, and holistic client consultation.
Jörg stresses that creating the right blonde goes beyond simply lifting colour. It involves a personalised approach, considering skin tone, natural base, lifestyle, and personality to achieve a seamless, dimensional, and soft result. This refined approach means modern blonde clients seek high-end, natural transitions rather than extreme lightness.
From a business standpoint, Jörg advocates for treating blonde as a comprehensive service package. Essential elements like bond-building treatments are integrated, not offered as optional add-ons, because beautiful blonde relies on healthy hair. Efficiency is also crucial, with strategic foil placement creating brightness while maintaining depth, a technique Jörg shares through education.
The core message is that compromising on blonde services, particularly product quality and technical knowledge, is ill-advised. Understanding lightener behaviour and investing in high-quality, bond-building products ensures clean, lasting results. Ultimately, hair health must always take precedence; a beautiful blonde is unattainable on compromised hair.
