The Birmingham Regional Growth Summit is scheduled for 11 May 2026 at Eastside Rooms, focusing on business expansion for salon and spa professionals. Presented by Professional Beauty and Hairdressers Journal International, the event aims to equip attendees with strategies for investment and future-proofing their businesses.
Key sessions address critical profit drivers, including mastering Key Performance Indicators (KPIs) for effective decision-making on pricing and staffing. Another session focuses on team development, exploring methods to build staff loyalty and create clear career progression pathways.
A significant portion of the summit is dedicated to Artificial Intelligence. Marnie Wills will deliver a keynote on 'Personal AI Intelligence,' demystifying generative AI for salon leaders. The session aims to shift the perspective from AI as a job threat to a collaborative tool for planning, marketing, and client communication. Attendees will receive guidance on developing personal AI workflows.
Ryan Power will present 'The Calm Salon,' questioning the correlation between high activity and profitability. He will explore how structured businesses can achieve greater profit and owner freedom. Further discussions will cover service pricing and retail strategies designed to protect margins and increase client spend without constant discounting. The event also includes a panel on social media marketing, focusing on converting online engagement into clients and integrating social media into a broader marketing plan.
