BaBylissPRO recently staged its 'LEGACY' show, highlighting over six decades of hair innovation. The event aimed to honour the brand's origins, dating back to 1959, while presenting its evolution for contemporary stylists. The show recreated a retro salon setting to pay homage to the launch of the world's first electrical curling tong.
Beyond a simple historical review, 'LEGACY' reinterpreted 1960s aesthetics through a modern viewpoint. Bold hair creations like amplified afros, sculpted tong sets, glossed bends, and graphic flicks were showcased. The presentation moved from salon scenarios to a photoshoot, culminating in a finale called 'Club 60'.
The BaBylissPRO Creative Team, including UK-based Ky Wilson and Syd Hayes, alongside Spain's Álvaro Sánchez, BeNeLux's Tizziana Pecorella, Poland's Ilona Kulesza, and UK's Michelle Sultan, were featured. Ky Wilson commented that the team wanted a reinvention rather than a copy of the past, seeking a modern finish for a classic brand.
Alongside this historical celebration, BaBylissPRO unveiled a new collection of professional curling tools. These tools represent over 60 years of accumulated expertise, designed for versatility and control in creating curls today. Brand ambassadors from across Europe demonstrated these new tools live during the show.
While the show effectively celebrated heritage and introduced new products, the specific impact of these legacy and innovation points on everyday salon business remains an area for stylists to explore. Understanding how historical techniques influence modern tool design can help professionals refine their own creative processes and client offerings.
